For 6 years Banamex tried to redesign its home banking without success due to its own bureaucracy. Mexico has peaks in the use of its platforms every 15 days due to the collection of salaries, a moment when they used to collapse.
In just 6 months, and with the commitment to have 100% attention from stakeholders, we completely modernized its online services for companies and individuals. We take design thinking processes to the bank's decision-making leadership and to clients to achieve a substantial improvement in the use of the platform.
Thanks to the optimization of the site and the flows and an improvement in the information architecture, the platforms exponentially improved their stability,